Rhetoric, Politics, and Culture
she or they; he/him in drag
6164 Vilas Hall
My research focuses on two major themes:
- Gender, Bodies, & Performance
- Diets, Dogma, & Dollars
With a background in corporate marketing, wellness coaching, podcasting/voice over, and theatre, my interests and methodologies vary — but always with the end goal of understanding how we persuade and are persuaded by embodied rhetoric. I am currently focused on performances of masculinity both in advertising and marketing and in drag; however, I am also interested in examining postfeminist self-branding in online health and fitness coaching communities.
In my spare time, I am an award-winning burlesque and drag performer, known as Will X. Uly (pronounced “Will Actually”). My titles include Winner of the 23rd annual San Francisco Drag King Contest (2018), Leading Man of the Hollywood Burlesque Festival (2019), and Mr. FIVE Nightclub (2021).
Gender studies, Feminist Theory, Queer Theory; Performance Studies; Rhetoric of Health and Medicine
B.A. English, University of Florida, 2007
M.A. Communication Arts, University of Wisconsin – Madison, 2021
CA 260 – Communication and Human Behavior
DesignLab – Consultant
“The Gay-te Keepers at the Fourth Wall: Queering the Borders of the Drag Stage”
Mapping the Margins, Revisited: Intersectionality and American Studies. University of Passau, Germany, American Studies Department, June 2021.
“Drag Kings Can Reign as Fierce as Queens: Theory and Performance of Masculinity in Drag”
Drag Performance in the U.S. University of Passau, Germany, American Studies Department, January 2021.
“‘Posthuman Realness’: Living for the Dead in Zombie Drag Performance”
Theorizing Zombiism II Conference. Virtual/University of Gothenburg. July 2021.
“Neoliberal Hege-MANy: Producing the Multiply Masculine Consumer in Dollar Shave Club Ads”
Popular Culture Association Conference. Virtual. June 2021.
“‘Illness in the Wellness Model’: Orthorexia as Terministic Screen”
UW-Madison RSA Graduate Student Chapter Symposium: Public Memory/Present Tensions. Virtual. April 2021.
“Mask-ulinity: A Socially-Distanced Drag King Revue”
The UW System’s Women’s and Gender Studies Consortium & UW-Madison’s 4W Initiative. Resistance and Reimagination: Gender, Change, and The Arts. Virtual. April 2021.
“Drag Kings Can Reign as Fierce as Queens: The Feminine Art of Masculine Drag”
National Communication Association, Performance Studies Division. Virtual. November 2020.
“The Best a Man Can Be?: Finding a Place for ‘Real’ Men in Feminist Critiques of Authenticity in Self-Care Advertising”
Cultures of Authenticity Webinar Series. Virtual. November 2020.
“The Queer Art of Winning: A Close Reading of The Boulet Brothers’ Dragula”
Supermodels of the World: A Drag Race Symposium. Virtual. September 2020.
“From Ideal Health to Ideal Recovery: Perceptions of Perfect Health in the Orthorexia Narrative”
Cambridge Body and Food Histories Group conference: The Ideal Body: Perceptions of Perfection from Early Modernity to the Present. Virtual. July 2020.
“The Gay-te Keepers at the Fourth Wall: Civic Realness and Homonormativity on the Drag Stage”
Midwest Interdisciplinary Graduate Conference. University of Wisconsin – Milwaukee. March 2020.
Lloyd Bitzer Essay Award, 2021
For excellence in rhetorical analysis and/or theory development by a graduate student in Rhetoric, Politics, and Culture. Department of Communication Arts, University of Wisconsin-Madison
Risser Award, 2021
For female scholars of high achievement and promise. Department of Communication Arts, University of Wisconsin-Madison
Top Student Paper in Performance Studies, 2020
Performance Studies Division, National Communication Association Conference
2021-2023, Secretary, Rhetoric Society of America (RSA) Graduate Student Chapter
2019-2020, Area Rep, Graduate Student Organization (GSO)