Steve Scadden

Partner at Miller Kaplan

Steve Scadden is a partner at Miller Kaplan, bringing more than three decades of experience in broadcast media with a deep background in finance, account management, and revenue strategy. Since joining the firm in 2019, he has played a central role in advancing Miller Kaplan’s Market Revenue and X-Ray platforms—industry-leading tools that provide actionable revenue intelligence across television, radio, and digital media. Before joining Miller Kaplan, Steve spent nearly 30 years with WISC-TV in roles spanning national, regional, and local sales leadership, ultimately serving as General Sales Manager. His extensive frontline sales experience gives him a unique perspective on client needs, competitive dynamics, and performance measurement.