Jason Kido Lopez

Media and Cultural Studies

Assistant Professor





6136 Vilas Hall

Professor Jason Lopez

Expertise and Activities

My research examines sports media from a critical/cultural perspective. With my background in philosophy and experience teaching ethics courses, I am drawn to the many normative questions that arise in the contemporary sports media landscape. I’m particularly interested in how the genre expectations surrounding sports media allow for unique potentialities in the way that athletes, media industries, and games interact. This includes investigations into branding and athlete political expression like Colin Kaepernick’s. I am also currently working on a book manuscript that explores “games around games,” including fantasy sports, sports betting, and sports video games. From the golden age of horse racing and betting, to the fantasy boom of the nineties and aughts, to the contemporary legalization of sports wagering, the sports media industry has regularly used sports gaming to create interest and shape fan tastes. This project will look at how sports media companies currently and historically use the uncertainty of competitive outcomes to construct and profit from sports games, exploring the deep connections between sports, games around sports, and media.


  • Ph.D. Philosophy, Indiana University, 2011
  • B.A. Philosophy, Pomona College, 2004


  • Anna Julia Cooper Postdoctoral Fellowship, University of Wisconsin, Madison, 2019
  • Best Poster, Popular Communication Division of the International Communication Association, 2018


  • 2013. “Kierkegaard’s View of Despair: Paradoxical Psychology and Spiritual Therapy.” Res Philosophica, 90(1), 589-607.


  • 2016. Self-Deception’s Puzzles and Processes: A Return to a Sartrean View. Lexington.


  • 2018. “DraftKings: Daily Fantasy Sports Leagues, Legality, and Shifting Mobile Spaces.” Appified: Culture in the Age of Apps, Jeremy Wade Morris and Sarah Murray University of Michigan Press.
  • 2017. “Deploying Oppositional Fandoms: Activists’ Use of Sports Fandom in the Redskins Controversy (with Lori Lopez).” Fandom: Identities and Communities in a Mediated World, 2nd Ed., Jonathan Gray, Cornel Sandvoss, and C. Lee Harrington New York University Press.


  • CA347/CLS347 – Race, Ethnicity and Media
  • CA359 – Sports Media
  • CA375 – Ethics of Entertainment Media