Scott Broetzmann’s Customer Rage Survey mentioned in Wall Street Journal

BroetzmannNearly two decades ago, when Communication Arts alum Scott Broetzmann founded Customer Care Measurement & Consulting, he launched a longitudinal study to track customer satisfaction with corporate complaint handling efforts. The study was branded the National Customer Rage Survey. The 2020 results were written up in the Wall Street Journal. Congratulations, Scott Broetzmann! Broetzmann completed his B.A. and M.A. in the Department of Communication Arts and recently completed a decade of service as director of our alumni board, Communication Arts Partners.

Read the full article at: https://www.wsj.com/articles/customer-complaints-and-their-ways-of-complaining-are-on-the-rise-11591998939?fbclid=IwAR2Iof377HxvD595wTmzSSGSH4_so8P3-OjWVGOMOBRFu_HUylBnrwKq2Bk