Alumnus Joey Garfield Directs New Visa Advertisement

Joey Garfield (Comm Arts, ’92) recently directed Visa’s new advertisement “Flow” (2009) which has been released in Europe. The ad marks the second collaboration between Joey and artist Bill Shannon, a performer with a rare hip disability who relies on crutches to not only dance but to walk. In 2008, they worked together on RJD2’s music video “Work It Out”featured on MTV. To date, “Work It Out” has received over 1 million views on YouTube, been nominated for an MTV Woodie award, and was one of Pitchfork Media’s top 50 videos of 2007.

Previously, Joey directed the documentary Breath Control: The History of the Human Beatbox (2007), which continues to be shown at festivals around the world including the Tribeca Film Festival, the Los Angeles Film Festival, the Wisconsin Film Festival, and the CineVegas Film Festival. He has also directed the short film Ex Bully (2008) and the music videos “Restless” (2008) and “Beeper” (2008).

Currently, Joey directs for Ghost Robot, a New York based film, video game, commercial, and web production group founded in 2005 whose clients include Björk, Interscope, Sony, Sprite, EA Games, Mountain Dew, Maverick Jeans, Microsoft, The Disney Channel, and Scion.