Chen-Ting Chang

Expertise, Experience, & Activities

Chen-Ting Chang is a graduate student under the mentorship of Professor Lyn Van Swol. Chen-Ting’s research interests lie in the field of CMC, social media, and health communication. Her research centers around determining effective communication strategies to generate insights for interventions designed to promote well-being and support healthy lifestyle changes. A core of her dissertation research is to understand how health information and medical advice can be optimized to promote well-being in human-machine interaction that uses emergent media technologies. Another goal of her research is to gain insight for interventions to correct people’s health misperceptions through identifying factors (e.g., Internet user behavior) associated with the continued influence effect of misinformation.

Chen-Ting is currently serving as a research assistant on a project at UW-Extension to grow Wisconsin’s maple syrup industry through creating public relations with natural resource professionals and serving the public interest and needs of woodland owners using outreach programs and strategic communication. The primary goal of her research at Extension is to help gain insights into the communication strategies natural resource professionals can use to better serve woodland owners and to help drive informed decisions in social media marketing strategies Extension and partners can use to create positive public relationships with maple syrup producers in Wisconsin.

Chen-Ting received her undergraduate degree in English Literature from National Taiwan University and a M.Ed. in Adult and Continuing Education from National Taiwan Normal University. She also has three years of professional experience in public affairs. She worked at a Cultural Affairs Department and the Ministry of Foreign Affairs in Taiwan, where she used public relations strategies to manage positive government images and build strong connections with the public, including promoting policy initiatives and delivering critical information using different types of media outlets and communication channels.

Publications