Amidst the Covid-19 pandemic, streaming television subscriptions and media consumption surged at an unprecedented scale in the U.S. While audiences turned to streaming TV to cope with the lockdown, streaming platforms experimented with content delivery and packaging to adapt to emerging viewership trends. In this mixed-method study that combines surveys and focus groups with undergraduate …
The Communication Arts Partners (CAPS) board is pleased to welcome Steve Scadden (BA ’91) as a new member. With more than 30 years of experience in media advertising and sales, Scadden brings a valuable perspective to CAPS’ work supporting Communication Arts students as they explore career opportunities. Scadden credits an internship at New York City’s …
In April 2024, a TikTok video in which a man asks women on the street, “Would you rather be stuck in a forest with a man or a bear?” prompted the gendered debate to go viral across social media platforms.
Loneliness has recently been declared a public health epidemic by the U.S. Surgeon General, with young adults particularly at risk (Office of the Surgeon General, 2023). Over one in four young adults report frequent loneliness, and although rates have declined since their COVID-19 pandemic peak, young adults continue to report higher loneliness than any other …
Podcaster Bianca Martin ’14 is reinventing Madison journalism.
Debates over what visitors will see and experience in the nation’s capital city have taken center stage as Americans prepare to mark the 250th anniversary of the Declaration of Independence.
This article expands production studies by centering audiences, specifically Latinx audiences, as critical agents within media production ecosystems.
It is unlikely the College of Letters and Science has a more dedicated, knowledgeable, proactive, and savvy problem solver than Peter Sengstock in its midst. Since 2007, Sengstock has excelled in creating and maintaining the essential technological infrastructure with which Comm Arts accomplishes its research, teaching, and outreach missions. Sengstock is the recipient of a …
UW professor Catalina Toma reveals the unexpected benefits of social media and dating apps.
When Green Bay played the Bears in the playoffs, were you rooting for the Packers so much that you were certain they would win? This tendency to believe our favorite teams and groups are more likely to win is called “wishful thinking bias.”