University of Wisconsin–Madison

News

Peter Sengstock Honored with an L&S Mid-Career Achievement Award

It is unlikely the College of Letters and Science has a more dedicated, knowledgeable, proactive, and savvy problem solver than Peter Sengstock in its midst. Since 2007, Sengstock has excelled in creating and maintaining the essential technological infrastructure with which Comm Arts accomplishes its research, teaching, and outreach missions. Sengstock is the recipient of a …

A word of advice: take it

When Green Bay played the Bears in the playoffs, were you rooting for the Packers so much that you were certain they would win? This tendency to believe our favorite teams and groups are more likely to win is called “wishful thinking bias.”

Researchers Provide Ways to Communicate About PFAS

The last several years have seen an increasing concern about the health effects of PFAS (per- and polyfluoroalkyl substances, or long-lasting “forever chemicals”) in consumer products and drinking water. As a persuasion and advice communication researcher, Communication Arts Professor Lyn van Swol became interested in applying her research to improve human health. In partnership with …