2025 Communications Career & Resource Fair

Your resume is a representation of your skills and experiences on paper, and it should generally be tailored to the job or internship you’re applying for. At a career fair, however, it’s okay to have a general resume, since you may not be applying for a specific job while in attendance.

Your resume allows you to showcase your qualifications and experiences to potential employers in a professional and organized way. Employers at a career fair are often looking to fill open positions or find potential candidates for future opportunities, so having multiple copies of your resume printed and ready to hand out can be a great way to make a good first impression and stand out from other students.

Your resume can be used as a talking point when you introduce yourself, and it can be a useful tool for helping employers remember you and follow up with you after a career fair. Be sure to use your @wisc.edu email on your resume, and always review your resume thoroughly (even better, get help from others!) to make sure it’s error-free.

Check out more resume resources.

An introduction or “elevator pitch” is a short statement, about 30 seconds long, that summarizes your qualifications, experiences and career goals in a way that is easy for someone else to understand. An elevator pitch allows you to quickly and effectively communicate your value to potential employers in a short amount of time. Career fairs are often crowded and busy events, and having a polished elevator pitch can help you stand out and make a lasting impression on employers.

Your introduction should include:

• Your name.
• Your year in school.
• Your major.
• Why you’re interested in their company or organization.
• Why you would be a great employee.

Your pitch should demonstrate that you’ve done some research on the company/organization and know something about them and/or the position you are interested in. Check out attending employers.

Introduction examples:

Example #1: “Hi, I’m Michelle Smith. I’m currently a senior communication arts major looking for communication positions at nonprofits. I’ve done a lot of volunteer work over the past few years, and I’m especially interested in combining what I’ve learned in my major with the social service work I’ve done outside of class.”

Example #2: “Hi, my name is Sam Ward. I’m a junior computer science major and I’m really excited about combining my interest in technology with my love for art. I’ve actually developed an interactive educational tool to teach children how to draw. I’d love to explore internship opportunities with dynamic, creative software companies like yours.”

Researching employers and identifying your top choices before a career fair can help you make the most out of your time at the event.

One way to research an employer is to check out their information on our employer attendee page or a company’s website. Get to know the company’s products or services, culture and current job openings. Additionally, it can be helpful to look for recent news articles or press releases about the company to learn about any recent developments or initiatives. Social media platforms such as LinkedIn, Twitter, Facebook and Instagram can also be a great way to research employers. Doing research will allow you to ask tailored questions, which shows that you are genuinely interested in the company.

It can feel a little uncomfortable walking up to recruiters, but remember, recruiters are eager to talk to students like you and look forward to answering your questions.

Asking specific questions and engaging with employers is an important step in making connections and standing out to them. When approaching an employer, be confident, professional and enthusiastic. A good way to start a conversation is by using your elevator pitch/introduction and expressing your interest in the company and the industry. During your conversation, it is important to actively listen, maintain eye contact and ask follow-up questions based on their responses.

Finally, it’s important to remember that a career fair is not just an opportunity to ask questions, but to talk about your own qualifications and experiences, and how they align with the company’s needs and goals.

Basic Questions (use these if you haven’t researched the organization ahead of time)

• How long have you been at [fill in name of company/organization] and what keeps you there?
• In your mind, what skills or attributes have past interns/new hires possessed that helped them
  be successful in your company [or for a specific position]?
• What does training look like for interns/new hires?
• What are some examples of projects interns/new hires might work on? [Intern: over the course
  of the internship; New hire: in their first 6 months or year]
• What is your hiring timeline, and can you tell me a little bit about the different stages of your
  hiring process?
• If I have follow-up questions, can I follow up with you? If so, was it your preferred form of
  contact?

Next Level Questions (these assume you’ve researched the organization ahead of time)

• [Ask specific questions about their open roles to gain clarity – avoid asking questions that could
  be answered in the position description]
• I recently read an article about [event, announcement, or news related to company]. What was
  it like to be a part of that? [Avoid negative news]
• Diversity, equity, and inclusion is very important to me. How do you support different identities?
• How is performance evaluated and how often?
• What is a typical career path for someone coming in at my level?
• What important changes are occurring in your [company or industry] right now? How will they
  affect the career of someone like me just starting out?

Attending a career fair in professional or business casual attire is important as it shows that you are taking the opportunity seriously.

Business casual attire typically includes a collared, button down shirt; a blouse; dress pants or khakis; a knee-length or longer skirt; and closed-toe shoes. Professional attire typically includes a suit or dress. Stick to solid colors, such as black, blue, or white with your clothing choices.

Avoid wearing clothing that is too casual or revealing. Examples of what not to wear include:

• Your daily attire for classes.
• Your workout clothes.
• Your outfit when you go out with friends on the weekend.

Employers are more likely to take you seriously if you are dressed professionally. Additionally, professional attire can also help boost your confidence and make you feel more prepared to speak to potential employers. Your culture, religion and gender identity might influence your choice of business attire. We encourage you to incorporate those elements into your business wardrobe.

Need to upgrade your wardrobe? The SuccessWorks Career Closet provides L&S students with financial need up to four professional clothing items for FREE every semester! Learn more here.

• Introduce yourself, but don’t necessarily always go in for the handshake. Watch how the employer interacts with other students before you approach to see if they seem comfortable with a handshake or not.
• Be knowledgeable about the organization and industry.
• Be able to explain why you are interested in working for them – show enthusiasm.
• Remember to smile and make eye contact.
• Ask thoughtful questions based on the research you did prior to the fair.

• Know your availability for the upcoming week in case the employer wants to schedule an interview.
• Ask recruiters for a business card or information on who to contact in the future.
• After talking to a recruiter, take a moment to write down a few key points to reference in your thank you email.
• Be selective with taking employer “free stuff.”

• Send your email within 24-hours of the career fair (that night or next morning is preferable), as many recruiters attend a lot of fairs.
  • If you didn’t get the recruiter’s contact information at the fair, be sure to write down their name right afterwards.
  • Check Handshake to see if the recruiter’s contact information is listed.
  • If they aren’t on Handshake, with their name, it’s usually not difficult to find the recruiter’s email address and you can show great initiative by finding their email to send them a thank you note.
• In the email, reference the Communications Career and Resource Fair you attended.
• Include key points you may have discussed with the employer to remind them of your conversation.
• Contact our career and internship specialists if you need contact information for an employer representative who you spoke with at the fair.

Sample follow-up email

Dear (fill in name of recruiter here):

It was a pleasure speaking to you at the Communications Career and Resource Fair at UW-Madison on November 3. I am very interested in your (fill in name of position) and enjoyed hearing from you what it’s like to work at (fill in name of company/organization). (Add in anything else related to your conversation as well as what they mentioned you need to do to continue through their process such as apply on-line, etc).

I appreciate your time and look forward to pursuing an opportunity at (fill in name of company/organization).

Sincerely,
(fill in name)

LinkedIn: Connect with recruiters and employers via LinkedIn. You will find that some recruiters want to connect with potential candidates. Be prepared that some will not though. In addition, be sure to follow a company’s LinkedIn page. LinkedIn provides a tremendous platform for connecting and sharing with potential colleagues. Follow this LinkedIn profile guide to make sure you’re prepared before you connect with recruiters.

X: Companies and organizations are also effectively using this tool. Job seekers are making a huge mistake by not taking advantage of X and following a potential employer’s X feed. Many companies have a special account just for their career division, and several recruiters have X accounts themselves.

Cover Letters: Anytime you send a resume to a potential employer, you should include a cover letter. Follow up with recruiters after a career fair by re-sending your resume and cover letter. While many recruiters will tell you they never read cover letters, many actually do read them. Be sure to write the letter and tailor it to the specific position for which you are applying.

Other company representatives: Believe it or not, your employer meetings at career fairs can really pay off when reaching out to other representatives of the company. Use the story as part of the introduction in your cover letters, conversations, or interviews to highlight your effort in connecting with the employer.