Directory

Zhongdang Pan
Associate Chair and Professor
Communication Science
6138 Vilas Hall
608-263-3920
zhongdangpan@wisc.edu

Office Hours:
Tuesday, Thursday, 2:30 - 3:30 pm
And By Appointment

Expertise and Activities

Before joining the faculty of this department, I spent five years teaching in Hong Kong and conducting research on media and social changes in the People's Republic of China. Right now, I'm analyzing data from two of the projects I conducted while in Hong Kong. One project is a comparative study of journalists in the PRC, Taiwan, and Hong Kong and the other is a study of leisure participation and civic activities and values among the residents in three major Chinese cities. I'm also continuing my collaboration with scholars in the PRC to study the media reforms there. I recently completed surveys of journalists in two Chinese cities and am analyzing the data. My research interests have been on media effects in the process broadly referred to as public deliberation. That means I pay attention to various aspects of civic culture and public discourse, which may get manifested differently in different societies. Therefore, my research in China and in the U.S. deals with different issues. In addition to continuing my research on China, I'm also working on projects concerning civic participation, framing, and perceptions of media effects.

Education

Ph.D. University of Wisconsin-Madison, 1990
M.A. Stanford University, 1985
B.A. Beijing Broadcasting Institute, Beijing, PRC, 1982

Honors and Awards

Vilas Associate, 2002

Selected Works

Books

2002. Global media spectacle: News war over Hong Kong. Albany: State University of New York Press.

Articles

2008. "Understanding the third-person perception: Evidence from a meta-analysis." Journal of Communication, 58, 280-300.
2006. "Mobilizing political talk in a presidential campaign: An examination of campaign effects in a deliberative framework." Communication Research, 33, 315-345.
2004. "Spreading the global consumerism: Effects of mass media and advertising on consumerist values in China." Mass Communication and Society, 7, 491-515.
2003. "Shifting journalistic paradigms: How China’s journalists assess media exemplars ." Communication Research, 30, 649-682.

Chapters

2008. "Journalism research in Greater China: Its communities, approaches, and themes." Journalism Research in an era of globalization, D. Weaver & M. Löffelholz , eds. London: Blackwell Publishing. 197-210.
2005. "Framing and the understanding of citizenship." The evolution of key mass communication concepts, S. Dunwoody, L. B. Becker, G. M. Kosicki, D. McLeod , ed. Cresskill, NJ: Hampton Press. 167-207.
2003. "Localizing professionalism: Discursive practices in China's media reforms." Chinese media, global context, C. C. Lee, ed. London: Routledge. 215-236.
2001. "Framing as a strategic action in public deliberation." Framing public life: Perspectives on media and our understanding of the social world, S. D. Reese, O. Gandy and A. Grant, eds. Mahwah, NJ: Lawrence Erlbaum. 35-66.
2000. "Improvising reform activities: Interpreting China's journalism reforms." Power, money, and media: Communication patterns in Cultural China, Chin-Chuan Lee, ed. Evanston: Northwestern University Press. 68-111.

Courses

CA 325 - Mass Media and Human Behavior
CA 525 - Media, Public Deliberation, and Public Issues
CA 560 - (Advances in) Communication Theory
CA 970 - Communication Science Seminar: Framing and Democratic Deliberation